Digital Tourism: Exploring Marketing Opportunities in Tourism and Heritage

Speaker: Dr Will Loibl and Dr Maeve Marmion, Chester Business School
Venue: University of Chester, Thornton Science Park, Room TSU106
Date: 28/2/2018 10:00 - 11:30


This presentation will explore some of the key challenges facing the contemporary tourism industry and the ways in which Semantic Web technologies may be able to offer solutions and practical tools for tourism managers to better communicate with, attract and retain their customers. Finding ways for diverse tourism businesses to use the web more effectively through semantic web applications will help foster different types of alliances throughout the tourism supply chain and open up access to data for a broader range of stakeholders. Developing vocabulary and a tool for managing and processing this vocabulary in a user-friendly way would enable more businesses to use the semantic web as part of their digital marketing strategies.

Towards the end of the session, a range of ongoing and future digital tourism projects will be introduced in order to facilitate a discussion around potential collaborations.

Speaker's Bio

Dr Will Loibl

  • Lecturer in Digital Marketing, Chester Business School.
  • Formally from Vienna University of Economics and Business.
  • Research Interests include: Semantic Web, e-Tourism, web & mobile marketing.
  • Profile:

Dr Maeve Marmion

  • Senior Lecturer in Tourism Management, Chester Business School.
  • Formally of Bournemouth University School of Services Management.
  • Research Interests: Heritage management, tourism ethics, visitor experience management.
  • Profile:

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